MyLife Bariatrics is a weight loss surgery clinic based in the Greater Toronto Area, specializing in Gastric Sleeve and ESG (Endoscopic Sleeve Gastroplasty) procedures.
Founded in 2022 by a team of highly accomplished bariatric surgeons, recognized for both their clinical expertise and leading contributions to bariatric research, MyLife Bariatrics is at the forefront of innovation in weight loss surgery. It was also among the first practices in Canada to offer ESG, reinforcing their role as a leader in Bariatrics in Canada.
What sets MyLife Bariatrics apart is their commitment to long-term patient success. Rather than focusing solely on the surgery itself, MyLife provides comprehensive aftercare and celebrates “non-scale victories”: those everyday, real-life wins like sitting comfortably in a car or crossing your legs with ease. These milestones are essential to how patients experience meaningful, lasting change.
The Challenge
When MyLife Bariatrics launched, they entered a highly competitive market dominated by a few entrenched providers, including The Sleeve Clinic. With an ambitious goal to increase monthly consultations and establish themselves as a preferred choice for private bariatric care, the MyLife team faced several early challenges:
- Building a cohesive and trusted brand that reflects its unique value proposition.
- Building awareness in a competitive private bariatric surgery market, where major providers like The Sleeve Clinic lead in visibility.
- Increasing qualified leads through performance-focused marketing.
- Differentiating with relatable content in an environment saturated with clinical messaging.
The CM2 Plan
CM2 Media initially partnered with MyLife Bariatrics in 2022 to deliver strategic social media, content creation, and advertising support. But in the Fall of 2024, we expanded our role significantly by taking over full website management. This included a complete redesign and rebuild of the site, a major milestone that enabled MyLife to achieve stronger performance across their entire marketing ecosystem.
Our multi-phase plan included:
- Website Redesign & SEO Optimization:
We rebuilt the MyLife Bariatrics website from the ground up, structuring it for SEO performance, user experience, and high conversion rates. A new lead-generation tool, the Weight Loss Calculator, was integrated to help potential patients visualize post-surgery outcomes and to collect actionable leads. - Insight-Driven Campaign Launches:
To support the new website rollout, CM2 launched emotionally resonant, data-informed ad campaigns that spoke directly to the real concerns of prospective patients:- “Non-Scale Victories” Campaign:
This storytelling-led campaign highlighted relatable lifestyle improvements post-surgery, such as comfortably using a car seatbelt or easily crossing your legs. - Out-of-Province Targeting:
With long public surgery wait times outside of Ontario, we launched tailored ads to patients in other provinces, promoting the opportunity to book surgery within only weeks at MyLife.
- “Non-Scale Victories” Campaign:
- Ongoing Social and Paid Media Strategy:
We’ve maintained a consistent brand voice and visual presence across Facebook and Instagram, focusing on trust-building content, authentic testimonials, and ads that convert. Our paid campaigns are continuously optimized to prioritize lead quality and cost-efficiency.
The Results
Fall 2024 website and new campaign launches:
- Surgery bookings have doubled, with a 150% increase in revenue year-over-year.
- Monthly qualified web leads and conversions have grown steadily, driven by the weight loss calculator and optimized lead funnels.
- Organic traffic has increased by 77% since the relaunch.
- Keyword visibility improved from 5.34% to 29.57%, greatly enhancing search discoverability.
- Social media engagement on Facebook increased by over 712% since March 2023.
Conclusion
By building a smarter, more impactful digital presence, from strategy through execution, CM2 Media has helped position MyLife Bariatrics for continued growth and success. Our work continues to support MyLife’s mission to empower patients through exceptional care, measurable outcomes, and everyday wins that redefine what success looks like, even beyond the scale.