The Future of Ecommerce and the Small Business
In the last 10 years online retailers have increased growth at twice the rate of total retail sales. We have seen the competition get stronger and mature. For a small business to compete, grow and sustain their foothold within an ever-changing marketplace, there are four key aspects to focus on when you join the world of eCommerce:
1. Site Design
Research your competition. Delve into the operation of their sites; comb over each page and product. Purchase from these sites to understand their online operations. Get a feel for the flow of each site. Look at it from the customer’s perspective, what does the competition do well? How can they improve? This will give you a clear sense of objectives and help facilitate a better User Experience for the site.
2. Embrace Social Media
Use your social channels to create stories about your business. Offer your potential or existing customers a look behind the curtain. Let them feel that they are apart of your tribe. Avoid consistently showing products or deals. Instead, concentrate on building rapport and sense of loyalty with your customer. You are not only selling your product, but your story. Find your story and tell it.
3. Stay with Tradition
When focusing on your digital marketing SEO is still the premier avenue for gaining users. In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Embrace these techniques and focus on becoming the solution for these potential users. SEO even thou more traditional it’s great for the social promotion of your web site. Users who find your site by searching Google or Yahoo are more likely to promote it through their social media channels. SEO can put you ahead of the competition. A web site that’s optimized properly is more likely to have more customers and make more sales.
4. Omni-Channel Marketing
Give the customer options. Research shows that the success of eCommerce retail is directly related to convenience and price. To compete in the online marketplace you must create a seamless experience for your customers. Give them the choice to purchase online with direct shipping or in store pick up. Integration of web and in-store retailing is critical for the future success of a small business. By offering customers choice, you will acquire new users that demand this type of service.
These four aspects build the foundation for the future of eCommerce and the implemtation is critical for the success of a small business. If implementing these strategies within your small business interests you please contact CM2 Media. We specialize in the design and construction of seamless E-Commerce sites for small businesses. For all of your website design, digital marketing, branding, graphic design, email marketing, social media and video marketing needs we encourage you to call us at your earliest convenience. The future of eCommerce is now and CM2 media hopes to assist your company on the journey into this exciting and ever changing landscape.