5 Things Your Website Needs in 2021

| Posted in Marketing

5 Things a Website Needs in 2021

Are you planning to build a new website or improve your existing one? A website’s average lifespan is only 2 to 3 years. In recent years people have become less dependent on coders to write code for their website and more prone to using website builders and templates that provide drag and drop solutions. Website templates might be easy to use but in many cases, they can also be quite limiting. When developing a website, looks matter. Functionality, speed, ease-of-use, and security are also incredibly important. If you’re planning to build or hire someone to design a website for you, there are a few important must-haves to keep in mind. 

1. Must Look Good

Your website could be full of beneficial information and great content, but if it looks dated, you’re already a step behind. Web design can influence your website’s credibility. Many customers are skeptical of websites that are poorly designed. Choose eye-catching text, images, and graphic animation. Try to make your website look unique but make sure it is easy to navigate and that your website themes are consistent.

2. Must Have Performance 

When designing your website with eye-catching text, images, and graphic animation, keep in mind that if you have plenty of cool gadgets and screen animation that take forever to load, website visitors will immediately lose interest and it will be difficult to regain their attention. It’s crucial that your website is easy to navigate and is fast. Consider the hardware and bandwidth of your ideal target audience. Having a website that loads in under 2 seconds is ideal. To create a user-friendly website make sure to keep it simple to prevent users from getting lost. Keeping your website fast and easy to use will ultimately increase your website ROI. 

3. Must Have Helpful, Relevant Content (Don’t Forget About SEO)

Content is a key component of any successful website. You want to sell your product or service and also sell useful information related to that product or service. Writing blogs and creating videos can increase the trust a customer has with your product or service. It also helps to promote regular engagement with your website. In order for customers to enjoy your website content, they will need to be able to see it first. Any business website should have an effective SEO (search engine optimization) strategy in place. SEO will make your website easier to find using search engines like google through the use of relevant keywords. An experienced web designer who knows SEO and your business goals can also use on-page optimization to ensure your website is found regardless of the content. This can include title tags and meta descriptions.

4. Must Be Mobile-Friendly

Did you know that more people access the web using their mobile devices than they do on desktop computers? In 2021, your website must be mobile-friendly! By using up-to-date tools and technology, your web developer should be able to create a website that can adapt to various screen sizes.

5. Must Have Good Web Hosting/Security

Every good website needs to be secure. If you’re requesting information from your website visitors, you should at least have SSL (secure sockets layer encryption) installed. Regarding web hosting, in many cases, it is wise to have a dedicated server to guarantee speed and safety. Shared hosting can come with some security and non-security-related risks. Ensure you get the best hosting service for your website, don’t necessarily rely on the most affordable option.

Your website only has a couple of seconds to make a meaningful first impression on visitors. Ensure your website’s success by hiring a digital marketing agency or qualified web developer to build and maintain your website and include the 5 things a website needs. If you have any questions regarding this blog or developing a website, please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262. Follow us on Instagram. We look forward to hearing from you.