There are new strategies for growth on social media that businesses need to know about. Over the last few years, there has been a shift from perfectly curated and oversaturated posts to authentic, relatable content.
With the rise in AI-generated content the drive for authenticity is more important than ever. People are seeking real content: being honest, genuine, and trustworthy is now looked at as an almost requirement for growing on social media.
Let’s explore how authenticity works hand in hand with growth on social media and how you can implement it easily into your content and social media plan.
Authenticity On Social Media: How It Fuels Growth
Let’s say you have to choose between hiring two different companies. One of them only posts their wins, sales, and perfectly shot high-definition photos, while the other company includes their employees, events they’ve attended, and community events they’ve supported.
Chances are you will choose the second company because they are showing actual proof of them doing great things. This fuels the company’s growth on social media.
Content with real people and experiences allows your audience to feel connected to you and your business. It will build trust, loyalty, and most importantly, your very own online community. A high number of followers doesn’t guarantee that all those users see, engage with, or even support your content.
A community however will engage with your content, share it with friends and family, and increase your brand awareness. The more real and authentic content you post, the bigger your community will get.
Of course, your social media should also clearly show what your business is about. Including some professional high-quality content here and there will allow you to showcase the business’ accomplishments without oversaturating your social media.
Growth On Social Media: Growing a Professional Yet Real Presence
Trying to grow a professional yet authentic social media presence can be challenging. It’s important to ensure that there is a balance of both professional and relatable content. Limiting professionally shot and edited content is a good starting point.
Here are some ways to create professional content while remaining authentic on social media:
- Use your phone’s video features. These days iPhones can take just as good of a video without making it feel like an over-the-top production.
- Create ‘imperfect” shots. Create authenticity by showing your audience that there are real people behind the business. Including posts of your team at events or short videos of having fun at the office will make your social media more relatable and engaging. Less staging and curating and more real situations.
- Engaging content builds authentic conversations. Increase your authenticity on social media through engagement. It will allow your audience to connect with your business on a more personal level, also leading to increased loyalty. Replying to comments and sharing content on stories is a great starting point.
- Use Instagram stories to connect with your audience. With the use of polls and question boxes, you can have a conversation with your audience, get their feedback, and make them feel more connected to the business. This will all help your growth on social media.
Let Us Help With Your Social Media Plans And Activations
Now that you have a better understanding of why authenticity is so important when it comes to growth on social media, you can start implementing it in your social strategy.
If growth on social media is on your current to-do list but you’re not sure where to start, CM2 Media can help. Please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262.
Follow us on Instagram or LinkedIn to find out how we can help your social media activities.
We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your online ads, website and growth on social media.
Check out some of our client websites and online ad platforms:
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