Video Editing: What You Need To Know
If you are planning to film and edit social content for your digital marketing strategy, there are a few things you need to keep in mind. Maintaining a professional look is vital for any business. You never want to film something and upload it directly onto your social media platforms without some editing involved, even if the changes are minimal. We have composed a few beginner tips to assist you with what can be an intimidating editing process!
Use a Professional Video Editing Software
If you are preparing to post a video on social media – you may think having professional video editing software is unnecessary. In most cases, this would be an incorrect assumption. There are many different editing software to choose from – at the end of the day, deciding which is best for you is a subjective process. Stay away from using free editing tools. They often offer few file format options or have limited functionality.
The increasing importance of incorporating video into your social media marketing strategy can not be overstated. Creating well-received videos starts with your editing software.
Select a Song That Makes You Feel Something
Before you begin editing a video, think about the overall feel of your video subject matter. Is this a happy video? You may want to use something upbeat. Your overall objective is to find a song that compliments your video subject matter while also making the viewer feel your chosen emotion. Once you have selected the right song you can build around it using visuals.
Avoid choosing a popular song on the radio! You will need to use royalty-free music to avoid any copyright issues. There are some free royalty music options available, but it may be best to consider purchasing the song of your choice.
Text and Graphics
If you are editing a film for your business, you will want to include text and graphics. You do not need to make things complicated. As a starting point, try to include your logo and a title.
If you have brand guidelines with specific fonts you use for your website, try to use those same fonts for your social media content. Consistency is crucial when developing a brand your customers can trust! Once you feel comfortable with basic editing, you can begin to outsource different motion graphics packages and templates that will help the overall look of your videos.
When In Doubt – Try Tutorials!
If you have never edited before or are inexperienced – don’t underestimate the power of watching YouTube tutorials! There are plenty of easily accessible tutorial videos and blogs available to help you improve your video editing skills! If you are hoping to learn how to do something specific, there is almost always a tutorial to help you! The only thing you will need for this part? Some time.
What Is Your Story?
The most important part of video editing is remembering that you always want to create a story with a solid beginning, middle, and end. If you happen to have a storyboard from initially filming your footage, use that. The more editing experience you have, the better you will become at spotting the stories you want to tell that may not be obvious at first glance.
When video marketing is in your social strategy, it can increase customer engagement, brand awareness, social media following, and business sales! If you feel intimidated by developing your own video content or if you don’t have the necessary time to edit – we can help! We would love to chat and determine the best video marketing strategy for your business!
Cm2 Media is a digital marketing agency located in Burlington, Ontario. We specialize in working with small-to-medium-sized businesses with passionate owners! To contact us, fill out the form below or use our chat service in the bottom right of your browser. Follow us on Instagram or LinkedIn. The Cm2 Team looks forward to hearing from you!
We are located in Burlington, Ontario. Get in touch with us to learn how we can help your business with video marketing!