Leveraging digital marketing services is essential today with social media becoming a crucial part of many businesses’ marketing strategy. Platforms like Facebook, Instagram, Twitter, LinkedIn, and most notably TikTok, have skyrocketed, becoming part of people’s everyday routine. With users turning to social media as their main source of information, businesses must also make the switch to connect with their target audience.
With so many businesses competing for attention, it can be very challenging to stand out. This is where digital marketing services come into play. There are many different digital marketing services you can utilize to optimize your social presence. Any branding agency will be able to help you put these services together in a way that is specific to your brand and its goals. But for now, let us break some of the most important ones down for you.
Traffic Generation
At the end of the day, you want to drive visitors to your website or social media to increase your reach. This is what we call traffic generation. By increasing the number of views on your pages, you can potentially increase your chances of generating leads and sales. Certain digital marketing services like search engine optimization (SEO), pay-per-click advertising (PPC), and social media advertising can help increase your social media’s traffic generation.
Search Engine Optimization
Search engine optimization is about optimizing your website’s content and its online structure to allow it to rank higher in search engine results. So when someone types your brand’s name or words similar to your products or services, effective SEO is what will bring your business’s name right to the top of the results page.
Being the name people see right away is how you can attract more visitors to your social media pages. To do this, your brand must utilize SEO techniques such as keyword research and link building. What are people searching for most right now? What is your target audience curious about? Driving this traffic through links will build more visitors to your online platforms. Having a link on your website that drives people to your social media pages, or vice versa, is a quick and easy method to create traffic generation in a user-friendly manner.
Pay-Per-Click Advertising
To keep it simple, pay-per-click (PPC) advertising is a form of online advertising where you pay every time someone clicks on your ad. These can appear on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Google Ads is one of the most effective PPC solutions given its nature in popularity. This is where your digital advertising can be displayed on a search engine results page. It can reach a vast range of potential customers using the keywords they are searching for on Google. However, you cannot pay more to ensure your ads appear more than competitors. They are simply subject to an automated process that search engines use to evaluate the relevance of the ad to search engine results pages.
Social Media Advertising
Finally, social media advertising. This is when a brand promotes its content on social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and most notably TikTok. These ads can help you reach a broader audience and increase the following count on your social media accounts. They can be customized to ensure that the ads are targeted to certain demographics, interests, behaviours, or even locations. It is a simple way to utilize digital marketing services directly through social media, allowing you to reach the right audience at the right time.
Branding Agency
A branding agency can help with a primary goal for any business; traffic generation. These agencies specialize in digital marketing services to create a cohesive brand identity and aesthetically pleasing content that resonates with your audience. This is done by optimizing tools such as SEO, PPC, and social media advertising.
Branding agencies can help with the big picture by developing a brand strategy by defining key components such as vision and mission. By doing so, they can then guide each marketing effort to create a consistent brand image transferred to Facebook, Instagram, Twitter, LinkedIn, or even TikTok. This image is aligned with visual identity which includes a brand’s logo, imagery, and colour scheme. You want your social media followers to immediately recognize your brand the minute they see your account. This recognition and consistency are what will build a loyal following for your brand’s social profile.
CM2 Media to Increase Your Social Media Presence
We know how time-consuming it can be to create and grow your business’s profile on social media, let alone the amount of effort and strategic planning it takes. The experts in digital marketing services at CM2 Media can help every step of the way. After all, we do specialize in social media marketing.
We are the best digital marketing agency located in Burlington, Ontario. With our dedication to growing your brand’s social media and improving your online presence, we will recognize your vision and mission to guide each marketing effort into creating a consistent brand image on Facebook, Instagram, Twitter, LinkedIn, or TikTok.
Contact us today to learn how you can partner with our Burlington marketing agency to create a custom social media strategy.