Google Marketing: Powerful Tools for Small Businesses

| Posted in Marketing

What You Need to Know About Google Marketing

At this point, everyone knows what Google is. It’s the most ubiquitous search engine on the planet, with more than 3.5 billion searches being made every day.

What you may not know is that Google can be a powerful marketing tool. Looking to see how you can use Google marketing in Oakville or your local area to promote your business? You’ve come to the right place.

Google has a whole suite of tools to help businesses market their products or services. As a small business owner, it’s important to understand how you can wield these tools to benefit your bottom line.

Google Marketing with Google My Business

Did you know you can advertise on Google for free? It’s true. Google My Business is a must for a small business looking for Google marketing in Oakville or elsewhere.

Google My Business (GMB) is a free marketing tool that allows business owners to control and manage how they appear in Google Search or Google Maps. This means you control the messaging and the imagery the public sees, allowing you to increase your company’s visibility online.

If you have a small business in the Oakville area or anywhere else, there is a good chance you can set up a GMB account right now. Most businesses are eligible — even ones without a physical address.

Google Marketing Company Oakville Burlington

Google Marketing with Google Search Console & Analytics Tools

Do you ever wonder if you have a good website for attracting customers? Google can let you know with their Search Console and Analytics Tools.

Google Search Console and Google Analytics Tools allow you to dig into the nitty-gritty of your website and its visibility to the public. These tools can alert you to any issues on your site preventing it from being found in search results and help you analyze your website traffic to understand your visitors.

With Google’s tools, you can uncover which pages on your website visitors are clicking on, how long they stay on your site, how they got to your website, what they typed into Google when they found your site, and more. Best of all, most of these features are free to use — excellent for small businesses looking to start Google Marketing in Oakville or elsewhere.

Google Marketing Company Oakville Burlington Google Ads

Google Marketing with Google Ads

If you feel your organic results are not enough, you can always put some money towards advertising on Google with their Google Ads service (formerly Google AdWords).

Advertising on Google can be a very powerful way to expand your brand’s reach, attract new customers, and grow your business. Google Ads is the world’s largest online advertising platform, with a potential audience of millions.

Google Ads works on a cost-per-click (CPC), meaning you pay a certain amount every time someone interacts with your ad. The price can change depending on many factors, like search volume, expected reach, the time of day, and more.

However, it is important to remember that Google Ads can quickly get costly. Having a well-thought-out Google Ads strategy is essential to staying on track. Partnering with an experienced agency that can guide your Google Ads strategy can be beneficial.

Benefits of Partnering with a Google Marketing Agency

If you are a small business owner looking to get into Google marketing, it can be a good idea to partner with an experienced agency. Agencies bring expertise and can help guide your Google strategy to make the best use of your resources.

Expert Google marketers will create custom campaigns tailored to your business goals and budget and monitor their progress. Agencies can adjust your campaigns in real-time according to what’s working best, ensuring you maximize your ROI.

CM2 Media: Google Marketing in Oakville and Burlington

Great digital marketing agencies don’t react — they anticipate. They see what trends are coming around the corner and have the flexibility to adapt. As the best marketing company in Burlington and Oakville, CM2 Media is always looking for the newest trends in SEO, social media marketing, and web development.

Whether you are launching a new business and need guidance or are an established brand needing optimization, CM2 Media is here to help. Contact us contact us by calling 1-855-656-5262 to discover how we can elevate your business.

Follow us us for more on Linkedin or Instagram to get more information on the impactVideo Marketing Trends and digital marketing for small business.

Google Marketing Tools Mentioned in this article that our Oakville and Burlington based digital marketing company specializes in:

Google Search Console
Google Analytics
Google My Business
Google Ads

If you are a business owner Google Marketing Tools can be your best friend whether you are just starting a business or in rapid growth mode. CM2 Media also specializes in Video Marketing, SEO, SEM (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads), Email Marketing, Content Strategy, Graphic Design and Brand Development.