Are you looking for ways to leverage your TikTok small business account? Use this blog as a guide!
Within the last 3 years, TikTok has taken over the social media stage. There are millions of videos posted every single day, with over a billion active users watching them. With the potential customer base being so large, every TikTok small business can (and should) leverage TikTok to reach its business goals.
This blog will cover the benefits of using TikTok small business accounts, how it actually supports your goals, and a few ideas to help get you started.
Benefits of Using TikTok as a Small Business
There are over 1 billion active users on TikTok. That is a huge potential customer base waiting for your business to appear on their feed. No matter which industry or niche your business is in, you are sure to find your target audience.
Another benefit is that it is a free app. There is no need to pay for advertising unless your budget allows you to do so. If you want to learn about TikTok advertising, check out this blog.
In addition, creating TikTok content does not have to be high production. Users prefer watching and engaging with content that was shot on a phone. It makes the content feel more relatable and results in higher engagement.
Through video content, users often feel more connected to your business, and that is how TikTok differs from other social media platforms. Rather than just building a following, you are building a community.
A community will support your business by interacting with your content, telling their friends about your products or services, and even creating user-generated content about your business.
TikTok also allows you to be creative in how you showcase your business to the world. It may seem like everything has already been done, but everyone has a different way of expressing their creativity!
How TikTok Can Help Support Your Business Goals
Now that you know the key benefits of implementing TikTok into your small business strategy, let’s discuss how it can actually help support your goals.
Increased Engagement = Brand Loyalty & Sales
TikTok can help increase engagement. In case you are unfamiliar with the term, engagement refers to how much your audience interacts with your content. It includes comments, likes, and shares.
You may be thinking “So they interact with my videos, that doesn’t mean anything”. That is where you are wrong. If users engage with your content it means they like what you are providing and are sharing it with their friends and family.
So how does engagement help with your TikTok small business goals? It results in brand loyalty, increases word-of-mouth, and ultimately ends in higher sales.
Increased Reach = Brand Awareness
TikTok also helps increase your reach. Reach refers to the number of users that see your content at least once. With over 1 billion users on the app, the sky’s the limit as to how many potential customers you can reach.
Reach helps increase your brand awareness. Brand awareness represents how familiar your target audience is with your brand. The more users you reach on a constant basis, the more familiar they will be with your business.
Increased Traffic = Sales
TikTok also helps increase your website traffic. When creating a business TikTok account you can link your website directly in the bio. This eliminates the additional step of potential customers having to google your business to find the website.
To ensure that the increased traffic actually leads to sales, your website must be mobile-friendly. Even if you offer top-of-the-line products/services, users will leave the website if navigating it on their phone is difficult.
TikTok Ideas For TikTok Small Business Accounts
As a small business on TikTok, you should create content that is both relatable to your target audience and favourable to the algorithm.
Using trending sounds is a great way to appeal to both. It also results in free advertising. Any video using a trending sound is pushed by the algorithm to more users. This will help increase your business’s discoverability and reach new potential customers.
A pro tip – use trending sounds that have less than 15,000 videos. This will ensure your video doesn’t get lost in the sea of content but rather gets pushed more as the sound increases in popularity.
Participating in trends is also a great idea. There are many different trends being recreated and created every day. Jumping on a trend can help increase your views and potential customer base.
You can take any trend and put your own spin on it, or you can focus on industry-specific trends to reach your target audience.
Customers will often leave questions in the comments of your videos. Replying to their questions in a video format is a great way to increase engagement and build trust. You can either answer each question separately or create a question-and-answer series.
CM2 Media Can Help Create Your Social Media Strategy
Now that you have a basic understanding of how we can help your TikTok small business account, the next step is to incorporate it into your social media strategy.
CM2 Media is a full-service digital marketing agency in Burlington, Ontario, specializing in social media marketing for small businesses. While we create a TikTok strategy that helps reach your small business goals, you can focus on running your business. Get in touch with us today and find out how we can help!