In the dynamic world of social media marketing, Instagram has become a huge platform for advertising. With millions of active users and a visually-driven interface, it is crucial for an Instagram advertising company to create visually appealing and engaging content. One of the key elements in achieving this is the design of your ads. In this blog, we will explore some essential design tips to help your Instagram advertising company create ads that stand out and capture your audience’s attention.
Always Use Recommended Dimensions
As an Instagram advertising agency, following the platform’s recommended dimensions is non-negotiable. Each ad format, whether it’s a photo, video, or story, comes with its own set of dimensions.
Recommended ratio dimensions:
Photo – 1:1
Videos – 16:9 for horizontal videos, 4:5 for vertical videos
Story – 9:16
Ignoring the guidelines can lead to cropped or stretched ads, resulting in an unprofessional appearance. As an Instagram advertising company, it is important to accurately size your ads to ensure they appear seamlessly within the audience’s feed.
Use Branded Colours
Colours evoke emotions, shape perceptions, and reinforce brand identities. As an Instagram advertising company, it is important to understand the impact branded colours can have on ad effectiveness.
By consistently using the brand’s colour palette, you are reinforcing brand recognition and imprinting the identity in the minds of your audience. From the imagery to text overlays, ensure that your ads resonate with the brand’s visual language.
This cohesive colour approach doesn’t just create an appealing visual, it also establishes a connection between the brand and the target audience.
Use Minimal Text and Make Use of Whitespace
In the age of quick scrolling, capturing attention with a clutter-free design is huge. That is where the minimal text comes in. Instead of overwhelming your ads with paragraphs, opt for concise and impactful messaging.
Embracing whitespace also helps create an inviting and uncluttered look. It allows the viewer’s eye to focus on the core message and essential elements which enhances the overall impact of the ad.
Break Up Longer Content Into Carousels
As an Instagram advertising company, you understand that longer stories deserve to be told, but it is important to keep your audience’s scrolling habits in mind. If you have detailed information you would like to convey through an ad, turn them into carousels.
Carousels allow you to relay more information through a series of images or videos that the audience can swipe through. It is recommended to have the first image be eye-catching and minimal with a prompt to get the audience to swipe to the next slides.
Carousels are particularly useful when you have a narrative to share or multiple products you want to highlight. As an Instagram advertising company, breaking up your content into a carousel not only keeps users engaged but provides a dynamic and interactive ad experience.
Use An Interesting Design To Draw Attention
To stand out among the sea of content users are presented with daily, your ad’s design needs to be nothing short of captivating. Being an Instagram advertising company, you already know that intriguing elements are great for grabbing attention. Whether it is an unconventional layout or a bold colour scheme, an interesting design sets your ad apart from the crowd.
By sparking curiosity and creating an emotional connection, your ad becomes a memorable part of the user’s feed leading to conversions.
Keep The Brand’s Feed In Mind
While each ad is a standalone identity, it is important to ensure it fits with the rest of the brand’s feed. Maintaining consistency across all posts helps create a seamless user experience.
Your ads should feel like a natural extension of your brand’s story and aesthetic. It doesn’t just create a visually appealing feed, but reinforces your brand identity and builds trust with your audience.
Creating compelling and cohesive ads as an Instagram advertising company demands a strategic approach. By following the 6 tips we covered you will be well-equipped to create ads that seamlessly integrate with the brand’s feed.
CM2 Media is a full-service digital marketing agency in Burlington and Oakville, specializing in ad strategies and design. As the best small business marketing company in Burlington and Oakville, we understand the do’s and don’ts of ad design.
Contact the best digital marketing agency in Burlington and Oakville to find out how we can take your ad strategy to the next level.