5 Ways an Online Advertising Agency Can Attract Customers

| Posted in Marketing

The Ways an Online Advertising Agency Can Attract Customers

It’s no secret that online marketing is popular. The internet makes reaching new audiences and potential customers easier than ever. Many small business owners may not realize that online advertising can be a great equalizer. An online advertising agency can develop digital ad campaigns for small businesses that can compete with big companies.

According to a Statista study, digital advertising spending is expected to hit roughly $850 billion by 2027. Why? Because it’s a successful way to advertise. Online advertising can attract new customers, provide the flexibility to alter campaigns on the fly, and provide a high return on investment.

In this article, we’re looking at five ways an online advertising agency can help small businesses grow.

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Online Advertising Formats from an Online Advertising Agency

Before we dive into the benefits of online advertising, it’s helpful to know the most popular formats for delivering online ads.

  • Social Media Ads: These ads are displayed on social media platforms like Facebook, Instagram, LinkedIn, or TikTok. They appear within users’ feeds, similar to other social media posts.
  • Search Engine Marketing (SEM): Search engine marketing involves paid ads that appear near the top of search engine results on platforms such as Google, Bing and Yahoo.
  • Display Ads: These types of ads combine text, images and URLs to drive traffic to a website. They are typically shown on third-party websites.
  • Email Marketing Ads: These ads are delivered to customers’ inboxes, usually after opting into email marketing on a website or contest.

Businesses can benefit from a mix of different ad platforms as they cast a wider net and help narrow down where your audience lives. For example, if you use a mixture of SEM, Display, and Social Media ads and only find good results from SEM, you can turn off the others and divert resources to SEM.

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5 Ways an Online Advertising Agency Can Help Your Business

Now that we’ve covered some basics, let’s examine how hiring an online advertising agency can help your business grow.

Expand Your Customer Base

Brand awareness is critical to company growth and success. The more attention you can generate around your business, the more likely you are to make sales. However, expanding your brand awareness organically online can take time. Social media posts and blogs can definitely raise customer awareness, but they won’t make an immediate impact. Organic awareness is a steady, slow march.

Online advertising, however, can make an impact fast. Unlike organic efforts, digital ads can reach new customers who have yet to interact with your brand. You don’t have to rely on social media shares and word-of-mouth.

Cost Effective

Many business owners assume that paid online advertising is expensive. They think the cost of an ad campaign is not worth the return on investment. However, there are cost-effective ways to advertise online.

Pay-per-click advertising (PPC) only charges you when someone clicks on your advertisement, ensuring money is well-spent. Platforms like Meta and Google offer smart ad solutions that use machine learning to deliver ads to optimized targets effectively. This also means less wasted money on leads that are unlikely to convert.

Attract New Customers Through Retargeting

The traditional or organic sales funnel takes time. Potential prospects will first want to learn about your company, understand what you offer, and how it differs from the competition before deciding. This will not happen in a single interaction — it will likely take many.

Online advertising allows you to move potential customers down the sales funnel quickly and more efficiently through retargeting. With retargeting tools, platforms can continuously show ads to potential buyers who have previously interacted with your brand—automatically. For example, if someone clicks on your ad and ends up on your website but doesn’t make a purchase, a retargeting ad can pop up for them to push them to take that final step.

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Robust Analytics

With traditional advertising like radio, TV or billboards, it can be hard to know whether customers discovered you through those ads or elsewhere. With digital advertising, however, that’s not the case.

Online advertising provides in-depth reporting and analytics that are typically not available to advertisers. You can track reach, clicks, views, and conversion rates easily, allowing you to discover what is resonating with your target audience and what is not. This allows you to better allocate resources to attract the right customer base.

Multimedia Campaigns

One of the best benefits of online advertising is flexibility. Online ad formats can often overlap. For instance, a display ad can also work as an SEM ad and a social media ad. You can also tailor creative to be platform-specific.

This flexibility allows businesses to run multimedia campaigns. This could involve a video ad for TikTok, a PPC ad on Yelp, and a display ad on Google. Multimedia campaigns allow advertisers to see which types of media connect best on which platforms, further refining and optimizing your campaign.

CM2 Media: Your Trusted Online Advertising Agency in Burlington and Oakville

It’s important to remember that the benefits of digital ads lie in how they are deployed and managed. Without a good online advertising agency at the helm, it’s easy for digital advertising to quickly get expensive. As the best marketing company in Burlington and Oakville, CM2 Media is always looking for the newest digital advertising, SEO, and web development trends.

Whether you are launching a new business and need guidance or are an established brand needing optimization, CM2 Media is here to help. Contact us today to discover how we can elevate your business as your Online Advertising Agency.

Follow us on Linkedin or Instagram to get more information on the impact an Online Advertising Agency can have on your business.

Contact the Online Advertising Agency in Burlington and Oakville today!


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