How to Optimize Instagram For Your Business

| Posted in Marketing

What You Need To Know About Instagram For Your Business

If you’re wondering if your business should have a social media presence, the answer is probably “yes.” If you’re just getting started, take a look at our blog post on “The Easy Guide to Social Media for Small Business.” This blog will guide you in the right direction when launching your brand on social media.

Social media platforms such as Instagram allow you to connect with your current customers and potential customers. There’s a huge opportunity to build brand loyalty and increase sales by having a digital presence. Establishing an online presence doesn’t need to be a daunting task; you can consider it an exciting new part of your business.

Read on to learn about the top tips to help optimize Instagram for your business.

Fill Out Your Bio

Instagram for your business allows you to fill out a bio to define your business. This step can help establish your presence because it lets people know about your business. For example, are you a new brewery that offers happy hour from 4-6 pm? Let your audience know! Having an eye-catching bio can be what sets you apart from competitors. More importantly, this could be what encourages a customer to choose your business over someone else!

You can have fun with your Instagram bio! It’s an opportunity to showcase your brand’s personality.

Choose a Relevant Profile Photo

Your profile photo will play a part in helping customers establish a connection to your brand. Using your logo is a great place to start! Anytime your audience sees your logo, they’ll associate it with your brand. When customers can make a visual connection to your brand, you’re well on your way to creating brand awareness.

Optimize The Call To Action Buttons

Depending on the industry you’re in, you’ll want to utilize specific contact buttons. Instagram for your business has made it extremely easy for your customers to connect with your brand. For example, Instagram allows you to add a clickable link right in your bio. Regardless of your industry, you’ll most likely have a website! This spot is the perfect place for your website URL.

In addition, you can also add contact buttons such as an email or phone number. These options provide convenience to your customers. Instead of having to exit your Instagram and attempt to navigate your website, people don’t even need to leave your Instagram feed!

Instagram also offers specific action buttons. For example, you can connect your profile with other online services such as online food services and booking reservations. These options are great for businesses that provide services such as restaurants or salons.

Call to action buttons makes it convenient for customers to reach out. Customer service is an integral part of many businesses and optimizing your contact buttons on Instagram help to improve and maintain your customer care practices!

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Create Meaningful Content with Instagram for your business

Once your profile is complete, spend some time identifying the type of content that you want to share. Developing a social media strategy is a great place to start! Your main goal will drive the direction of your content themes. For example, if the objective of your social media strategy is to drive sales and increase brand awareness, you’ll want to create content that supports that goal.

Here’s an example of how to make this work with Instagram for your business:

A restaurant interested in increasing sales should focus on creating content that sets its restaurant apart from competitors. For example, if your space has an ambient vibe and beautiful wallpaper, promote those Instagramable moments on your Instagram! A part of any customer journey is creating a sense of desire. Do you serve specialty cocktails and mouth-watering appetizers? Take beautiful photos and share those on your feed. When you start to create interest, it will lead to desire and ultimately help increase your sales!

Stay Consistent and Active With Your Instagram For Business Account

Perhaps you had a lot of momentum and decided to put your Instagram on the back-burner. Not remaining consistent can be a missed opportunity on Instagram. Commit to posting 4-5 times per week and engage with your followers. Utilize Instagram stories to interact with your followers and create excitement around your brand! Most importantly, have fun with your Instagram.

Social media allows you to have a conversational tone rather than the more formal voice that you might have on your website. Take advantage of the opportunity to connect with your customers, create brand loyalty and increase your brand presence!

Outsourcing Social Media Management

Managing social media including, content creation, posting and engagement, can be an overwhelming task. As a result, many business owners decide to outsource their social media management! To learn more, read our blog on the “Benefits of Outsourcing Your Social Media Management.”

Having a social media manager to help run your social platforms can free up your time so that you can focus on other layers of your business! This will really help you with Instagram for your business.

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Contact Us About Instagram For Your Business

Instagram for your business is just one piece in the bigger social media marketing puzzle. Need help figuring out how to move forward? Please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262. Follow us on Instagram or LinkedIn to find out how we can help with Instagram for your business.

We are located in Burlington, Ontario, serving businesses big and small. Contact us today to help with Instagram for your business!

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