As a small business owner, you may know the importance of small business social media marketing. You have created social media accounts and are regularly posting content to engage with your audience. But have you considered using video content to take your small business social media marketing strategy to the next level?
Video content has become an essential tool for small business social media marketing. In this blog, we will talk about why video content is important for small businesses, the benefits, and tips for creating an engaging video.
Why Video Content is Important For Small Businesses
Video content is more engaging than static images or text-based posts. It’s an effective way to share your message with your audience and grab their attention.
Video content allows you to tell a story, showcase your products or services, and connect with your audience on a deeper level. It is also highly shareable. When people like your video, they are more inclined to share it with their friends and family, increasing your brand’s reach and visibility. This can help you attract new customers and grow your business.
Video content is also versatile. You can use it on a variety of platforms, such as Facebook, Instagram, YouTube, Twitter, and TikTok. This allows you to reach your audience where they are and share your message in a way that resonates with them.
Benefits of Video Content For Social Media
Video content is highly engaging and can increase the amount of time people spend on your social media profiles. It can also encourage people to interact with your content through comments, likes, and shares. This can help you build a community and increase your social media following.
Improved Brand Awareness
Videos can help increase your brand’s visibility and awareness. When people watch your videos, they become more familiar with your brand and what you have to offer. This results in attracting new customers and building a loyal following.
Enhanced SEO (Search Engine Optimization)
Video content can help improve your search engine optimization (SEO). Search engines such as Google prioritize video content in their search results. Having videos on social media and websites can help you rank higher in search results.
It can also increase the amount of time people spend on your website, which can improve your SEO.
When people watch your videos, they become more familiar with your products or services and are more likely to make a purchase. Video content can also help you showcase the benefits of your products or services and answer any questions your potential customers may have.
How to Create an Engaging Video For Social Media
Now that you have an understanding of the benefits, let’s break down a few tips for creating an engaging social media video.
Know Your Audience
Before creating video content, it’s important to know your audience.
- Who are they?
- What are their interests?
- What problems do they have that your products or services can solve?
Understanding your audience will help you create relatable video content that encourages them to engage with your brand.
Keep it Short & Sweet
With the rise of social media our attention spans have become a lot shorter, so it’s important to keep your videos short and sweet. Aim for 15 to 30 seconds, and make sure to get your message across quickly.
You can always create longer videos for your website, but keep your social media videos short and to the point.
Use Eye-Catching Visuals
Visuals are key to creating an engaging video. Use high-quality visuals that grab your audience’s attention and keep them engaged. You can also use text overlays and animations to make your video more interesting and informative.
If you don’t have access to camera equipment, don’t worry! Your smartphone can get the job done just as well. In fact, video content performs better when it is shot on a phone. That is due to it feeling more relatable to the audience.
Tell a Story
Try telling a story through your video. This could be a story about your brand, your products or services, or how your customers have benefited from using your products or services.
Include a Call-to-Action
Finally, make sure to include a call-to-action (CTA) in your video. This could be as simple as asking people to like and share your video. It could also be more specific, such as asking them to visit your website or make a purchase. Including a CTA encourages people to take action and engage with your brand.
CM2 Media For All Your Small Business Social Media Marketing Needs
Video content is a powerful tool for small business social media marketing. It’s more engaging, improves brand awareness and SEO, and can increase your sales and leads. By implementing video content into your social media strategy you can take your business to the next level!
CM2 Media is a full-service digital marketing agency in Burlington, Ontario specializing in social media marketing for small businesses. While we create your video marketing strategy, you can focus on running your business.
Get in touch with us today and find out how we can take your social media marketing to the next level!