Every business should have a social media presence. Whether you own a small business or are thinking of starting one, your social media is one of the first places future clients will go to. Your social media is your portfolio that potential clients will look through to decide whether they are interested in what you are offering. Of course, high-quality social content is very important but so is your engagement.
With a higher engagement rate through increased likes, shares, and comments, your business will be seen as more reputable and experienced. There are many different factors to consider when trying to increase your engagement. When creating social content it is important to ensure that it will be something that your audience will want to share and engage with.
Reels & TikToks – Simple Yet Effective Video Content
Video content has always been a great way to increase engagement. It provides a more creative and interesting way to promote products, get to know you and your business, and so much more. With TikTok being around for a while now and Instagram having the reels feature, it’s never been easier to add video content to your feed.
Reels are a great way to reach a wider audience through the explore page and reels feed, as well as increase your brand awareness. They are quick and easy to make, with trending sounds available for you to choose from to increase your reach even further.
Stories Can Increase Engagement and Relatability
Instagram stories are another simple yet effective way to increase your engagement. However, consistency is key. If you have recently just started to consistently post daily stories but you’re noticing that not that much of your audience actually sees them, don’t worry! The more active and consistent you are, the higher your engagement will grow.
Stories also allow you to be more interactive. Polls are a great way to get your audience to engage with your story rather than just skip through. Q&As are another easy way to engage your audience. It will also allow your audience to get to know you and your brand on a more personal level. The more personal and authentic your account is, the more users will want to follow and engage with your social content. If you’re interested in learning more about why authenticity is important in the social media space, check out this blog.
Shareable Content is Gold
When you think about engagement you think shares, likes, and comments. A great way to increase all 3 of those is by making relatable social content that your audience will want to share with friends. A few great examples of shareable social content are tips, how-to’s, and quick facts relating to your business or industry showcased in a simple yet eye-catching graphic.
You can also select a few great products you carry and put them together in a simple graphic that your audience will be able to tag and share with friends. Quotes and memes relating to your industry are also good ideas for shareable social content as they are both simple and relatable.
Keeping all of these social content ideas in mind, it’s important to remember that consistency, hashtags, and engaging with your audience also play a vital role in increasing engagement. Consistency leads to more users viewing your social content and social platforms pushing out more of your social content.
Hashtags are great for letting social platforms know what your social content is about, as well as making it easier for users to find you based on their interests. If you’re interested in learning more about why hashtags are important, check out our blog. Of course, to increase your engagement you also need to engage with your current audience as well as a new audience in your industry. Replying to comments and liking posts is a great starting point.
Let Us Help With Your Social Media Marketing
Now that you have a few different ideas for increasing your engagement, it is time to implement it in your social strategy.
At CM2 Media it is our goal to get your business noticed online and create social content that your audience will engage with.
We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your social media marketing!