The Importance of Taking the Time Necessary to Build a Website for Your Audience

| Posted in Marketing

The Importance of Taking the Time Necessary to Build a Website for Your Audience

When customers first connect with us about building a new website the question that is most often asked is, “How much will a new website cost me?”

This question has many layers to it and needs to be unpacked to get a full understanding of what a business needs:

  1. What are your core services/products?
  2. How do you attract customers today?
  3. Who is your target audience?
  4. What are the main goals of the website?
  5. Do you sell online?
  6. Why are you rebuilding/building your website?
  7. What marketing tools do you currently leverage?
  8. Who is hosting your website?
  9. What is your current website built in?
  10. Will you maintain your website?
  11. Do you need a maintenance plan?
  12. What features must you have on your new website?
  13. Should we use a template or go with a completely custom design?
  14. What problems does your current website have that you would like to solve?
  15. What are the most important actions a user could take on your new website?
  16. Will you be able to supply the branding, content, photos and videos?

As you can tell, this list is extensive, and just the starting point to understanding your needs as a business. This is where we come in! As a business owner, you often get bombarded with the details in the day-to-day operations. When quoting, then building a new website, it is vital to set our clients up for success, and with something they can manage and afford. 

Getting to know your business

Through discussions and questionnaires, we get right to your business needs to build a website. This includes what you need to launch ASAP, and then what can be added in long-term. Business-to-Business websites need to be very different from Business-to-Consumer websites. The key concepts and sales features need to be known in order to position the company properly. This includes buttons, Calls-To-Action, the mobile experience, weighing your featured products and services and ultimately sales leads and purchases. 

Budget

Establishing the budget may initially appear to be a daunting task when it comes to building a website for our clients. Expectations need to be set upfront so that the client ends up with something that will be an effective tool for their business for years to come. Choosing the right modules, software, hosting and having a strategy are key decisions that need to be made. We help our clients with solutions that are affordable and impactful. Getting a cookie-cutter quote won’t help your business in the long run. Make sure your developer is taking care of your business needs. 

Timeline

Are you under the gun to get a website built, or do you have time to help out during the strategy process? A tight timeline can mean a push to the finish line faster than necessary. It is very important to spend the proper amount of time on your website in order to generate success online. Rushing through this process will only ensure lost customers and poor conversions. We often work with companies to achieve fast results when building websites that also feature a long-term vision. What you need now gets satisfied, and then we build onto it in the future. Remember, your website should change frequently. Whether it be with dynamic content, new images, new videos or blogging, launching your website is just the first part of the process. Make sure your site is engaging and helpful to customers that are searching for you!

Who to Hire

There are many web developers out there with varying degrees of skill sets, competency and marketing knowledge. Make sure you get the key questions answered when it comes time to build a website. 

Your website only has a few seconds to make a meaningful first impression on visitors. Hiring a digital marketing agency or qualified web developer to build and maintain your website will ensure your website’s success. If you have questions regarding this blog or developing a website, please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262. Follow us on Instagram. We look forward to hearing from you!