TikTok is one of the most popular social platforms, with over 3.5 billion downloads and 1 billion monthly users. With such a huge number of potential customers the opportunities to grow your business are endless. Creating a business account and posting content is only step one. To truly reap all the benefits of TikTok as a business owner, it is important to make use of TikTok ads.
Why Use TikTok Ads
TikTok having over 1 billion monthly users should be enough of a reason to promote your business on the app. But let’s break down the other 3 reasons why you should be using TikTok ads to grow your business.
First, they are simple and budget-friendly to create. There is no need for expensive camera equipment or editing software. You can record the video on your phone and use TikTok’s library of sounds, effects, and text to edit.
In fact, both the users and TikTok’s algorithm prefer authentic videos taken on a phone without much editing. Users want to see content that feels relatable rather than perfectly polished.
Second, they can help increase brand awareness. Although that can also be done on any other social platform, TikTok has a unique advantage. It has the highest engagement of any other social media platform. You can use that to your advantage by creating strategic content and ads.
Finally, advertising on TikTok creates the opportunity to work with content creators. Whether they are a well-known or niche creator, users want to see a real person talking about a specific service or product. It creates a sense of authenticity and trustworthiness that perfectly captured videos will never achieve.
TikTok Content Ideas From a Video Marketing Agency
When creating TikTok content for your ads it is important to consider what your target audience is most likely to engage with. Users are attracted to genuine content that they can relate to. As a result, user-generated content is great to include in your TikTok ads strategy.
Trends are also something to consider. Utilizing a current trend going around in your industry can help increase your ad’s effectiveness, particularly if your goal is brand awareness.
TikTok now has a feature where users can ask questions. You can use this to create response videos and promote them as ads. This will allow your target audience to get to know your business and learn about your services.
Types of TikTok Ads
There are 3 main types of TikTok ads you can create – videos, carousels, and spark ads. A few months back TikTok also launched a carousel feature for both videos and ads. You can place up to 10 photos that will automatically swipe every few seconds. To help boost the reach it is recommended to use a trending sound as background music.
Spark ads are similar to Instagram and Facebook-boosted posts. You can promote your own previous TikTok or another creator’s post, with their permission. All the views, likes, comments, and other metrics received from the ad are attributed to the original post. There is also no limit as to how many times the same post can be promoted.
Setting Up A TikTok Ad Campaign
Before setting up any ad campaign it is important to identify what your end goal is. Do you want to increase brand awareness? Are you trying to reach new customers? TikTok provides a few ad objectives to choose from – reach, traffic, downloads, views, lead generation, conversions, and catalog sales.
Once that is decided, you can create the campaign in TikTok’s ad manager. There you can create ad groups, choose ad placements and target audiences, set your budget, and optimize the ad delivery.
If You’re Looking For a Digital Marketing Agency, CM2 Media Is Your Top Choice
Now that you have a better understanding of TikTok ads and some content ideas, it is time to incorporate them into your social media strategy.
At CM2 Media, our team has been delivering successful video marketing services and results. We handle the strategy, content collection, and editing so you can focus on running your business.
CM2 Media is a full-service digital marketing agency in Burlington, Ontario that specializes in social media marketing for small businesses. Contact us today and find out how we can put our services to work for you.