Having a social media presence has become a requirement for every business in the last few years. With over half of the world’s population being active on social media, businesses can use social media to reach target audiences, drive traffic, and increase sales. From promoting products and services to connecting with your audience, having a social media presence is an amazing tool to grow your business.
Everything Starts With A Strategy
Creating a social media strategy should be the very first thing you do when starting out or wanting to improve your social media presence. There are different stages of a social media strategy such as target audience, brand messaging, and content.
Choosing your niche and target audience is the first step. Who are you trying to reach? Who is your ideal customer? Brand messaging is based on the tone of voice, your core message, and values. Depending on the niche your business is in, the tone of voice can vary from professional and sophisticated to fun and carefree. It is also important to understand your audience in order to be able to produce content that will appeal to them.
What are they looking for? What are they interested in? Would they prefer simple and polished or colourful and fun content? Those are a few of the questions that you should ask yourself before deciding which platforms will work best and delving into your content strategy.
Create Content That Appeals To Your Audience
Moving on to the content strategy, it’s time to decide which platforms will work best to reach your target audience. LinkedIn is a great platform for reaching working professionals, while Instagram and TikTok are ideal for the younger generations.
When creating content there are a few things to keep in mind. Videos and animated posts, such as gifs and infographics, are a great way to capture and keep a user’s attention. As opposed to static posts, videos provide a more unique way to display your products and services. Trending reels and videos are a perfect opportunity to increase your engagement. If there are specific trends in your niche that would appeal to your target audience, recreate them!
Including an “about us” video can also help your audience understand what your business is about. Incorporating real people in posts is also a great way to make your company more relatable. Incorporating photos of staff at the office or any event you were part of will allow your audience to see that there are real people behind the name. If you are just starting out with your business, Canva offers a variety of photos you can use in the meantime.
Hashtags are also an important part of your content strategy. Before publishing the first post, look into which hashtags are trending and performing well within your niche.
Engagement should also be a big portion of your content strategy. Posting and not engaging with your audience may work, but only for a very short amount of time. You should set aside some time every day to respond to comments and messages, as well as liking and commenting on posts from other businesses. Through engaging with your audience you start to build a community rather than just a following, establishing a true social media presence.
Consistency is King
Many people like to use the phrase “content is king”. While that may be true, consistency is what truly allows your business to improve its social media presence. Posting amazing content once per week will not yield the results you are hoping for. Social platform algorithms need time to analyze your content and understand what your business is about in order to push it out to your target audience. By posting good content 4-5 times a week, the algorithms will have plenty of data to go off of and you will start seeing results.
Consistency doesn’t just relate to regularly posting content. It also refers to keeping a consistent and cohesive theme throughout your content. Ensuring that your content keeps in line with your brand image and message will provide your audience with more clarity as to what your business is about. Constantly mixing up the theme and type of content will only lead to confusion.
Track Your Results & Adjust The Strategy
Track your results can help you adjust your strategy as you progress within the social media world. With a business account, all social platforms provide insights and analytics about how your content is performing, where the majority of your audience is from, and so much more. This allows you to see what type of content your audience prefers so you can include more of that specific content. Based on the results, you should adjust your strategy at least every 3-4 months as the social media world is ever-changing.
Choose CM2 Media For Establishing Your Social Media Presence
Social media is a must for all businesses in today’s day and age. However, running your own business can be overwhelming and you may find that social media is not at the top of your to-do list. Let us handle it!
At CM2 Media, we are a full-service marketing agency specializing in social media marketing. We understand the significance of having a social media presence and know how to adjust its functions and capabilities to the advantage of your small business.
Follow us on Instagram or LinkedIn to find out how we can help with your social media marketing.
We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your social media marketing!