Brand Marketing 2021 – What You Need To Know
As we approach the end of another year, let’s reflect on the top brand marketing trends in 2021.
Have you noticed any consistent themes across your favourite brand’s social media as it pertains to brand marketing? As a digital marketing agency, CM2 Media takes pride in being on top of the latest trends and conversations. In addition, it’s our role to relay this information to our clients! Read on to learn about the main brand marketing trends we’ve taken note of in 2021!
How Inclusive Is Your Brand?
We can all agree that showing diversity in advertising and social media is important. In 2021, we’ve seen more of a shift towards consumers supporting brands who share the same values. Many people have realized there are brands out there who want them to feel heard, valued and accepted.
As a result, many customers are choosing to support an inclusive brand over one that hasn’t made any changes to its marketing. Marketing to the “masses” will not be as successful as taking the time to understand your audience including, their heritage and beliefs. Curious about how to make your brand more inclusive?
Here are two tips to get started:
Research your audience to discover their age, gender, race and more!
Make showcasing diversity a priority across your social media.
The best way to get started is to analyze what you’ve been doing up until this point. Have those conversations with your team members or conduct focus groups to learn more. Adapting inclusive brand marketing is not only good for your team but your consumers as well.
User-Generated Content (UGC)
We have seen a rise in UGC, and more and more brands are getting creative with how they incorporate their customer’s content! Tapping into UGC is a great way to improve your brand’s inclusivity. For example, using images or videos that real-life people have created for you will help establish deeper connections with your audience. Your brand will become more authentic and relatable as a result.
The Importance of Sustainability
Conversations about climate change and environmental issues will probably never end. So how often are you addressing these environmental issues? Your audience wants to know how you’re making a difference! In fact, according to a survey conducted by Hotwire in 2019, 47% of internet users said they switched to a different product because a company violated their values. In addition, 11% of those people shared that protecting the environment was a leading factor.
Do you use sustainable packaging or source your products from local artisans? If you can be transparent about your commitment to sustainability, we recommend doing so! With more time at home, your customers have extra time to deep-dive into sustainable brands. If your competitor is more sustainable, your potential customer might opt to support them.
Transparency is Key
The topic of transparency is important for your audience, especially in 2021! Depending on your brand and the products you offer, the conversation of what you’re transparent about will differ. For example, if you’re a clean beauty brand, you’re probably transparent about the ingredients of your products.
Leading brands are opting for transparency whenever they can. Transparency establishes trust between your brand and the customer. With more time at home, customers have more time to research your brand before making a purchase! Whether they’re scrolling through your Instagram feed or going through your online reviews, they’re spending time to determine if your values align with their own.
Having a Prominent Digital Presence
We can’t stress the need for businesses to have a digital presence. Whether you’re on Google My Business, have a quality website or social media, your brand should be online. One form of online presence is better than nothing. In addition, customers expect to have access to your information at the tips of their fingers.
For example, through SEO efforts, there are tools that you can utilize to appear at the top of customer’s search engines. As a result, you’ll generate more traffic to your website and hopefully more sales. If you’re wondering how to improve your search engine optimization, check out our latest blog post, “Get to Know Your Customers to Improve Your SEO.”
Having an Easy to Navigate Website
The final notable brand marketing trend of 2021 is a modern, easy-to-use website. If your website is outdated, it’s going to affect your customer experience. For example, small details such as having clear shipping information can make your user’s experience better on your website. If you’re wondering how to optimize your digital presence, contact CM2 Media today!
Maximize Your Results
It’s not too late to get on top of the brand marketing trends of 2021. If you need help creating a more inclusive brand presence, create a new website, or optimize your SEO, CM2 Media can help.
Find out more about our Digital Marketing Agency and Brand Marketing
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