Top Social Media Platforms to Consider for Your Business

| Posted in Marketing

Social Media Platforms That Are Right For Your Business Marketing Needs

Have you recently started a business? Are you looking to leverage social media or revamp your social media strategy? If so, you may be wondering about the best social media platforms to help you grow your business.

Knowing the most popular social media platforms out there will allow you to maximize your brand recognition and reach. But deciding where to place your media budget and efforts may be difficult.

Of course, it’s not just about the popularity of the social media platforms. You should consider if it’s the right fit for your brand and target audience. Will your potential customers be on these social media platforms? How much traffic will these social media platforms bring to your website? Are you able to convey your brand message through these social media platforms?

This blog will guide you through some of the most popular social media platforms that might be a good fit for your brand. Remember, you don’t have to be on all of these platforms, but you can utilize some of them and split your media budget.

Social Media Platforms Burlington

Top Social Media Platforms of 2022


Probably the first platform that comes to mind when you think of social media, Facebook is the largest social media site in the world. With nearly 3 billion users worldwide, having a presence on Facebook makes your brand credible.

If your brand strategy includes sharing industry-related content, visual assets and boosted content, you may benefit from joining Facebook.

Users on Facebook get increasingly active as the age group increases – so if your target audience is older Millennials to older generations, we recommend leaning heavily on Facebook.

Business Social Media Platforms


Established as a photo-sharing platform, Instagram is home to many content creators, micro and macro-influencers, and daily bloggers. With over 1 billion active users, Instagram may be the most popular platform among young adults and Gen Z.

If your primary audience is younger adults and teens, we recommend placing your media efforts on Instagram.

The more eye-catching your content is, the more likely you are to grow your audience. Lean on making short videos (Reels) and posting engaging images with attention-grabbing captions. Consider engaging with small to mid-sized local businesses to raise recognition within your community.


While Twitter may not have as many users as Facebook and Instagram, it’s a platform that’s been consistently growing. Twitter users, estimated to be around 300 million monthly, are known to go on the site multiple times a day. This means you have a greater chance of having high engagement when you connect with your followers on Twitter.

Twitter has a reputation for being a reliable source of global news. It’s a great platform to be up-to-date on world events.

The majority of the users are above the age of 35, so if your primary audience is Millennials, you should join Twitter.

The best type of content to share is bite-sized videos, engaging texts, and attention-grabbing images. The more relatable your content is, the more likely you are to go viral.


With almost a billion users worldwide, TikTok recently surpassed Google and Facebook for as world’s most popular web address. The platform has content relating to almost all interests.

Although Vine shut down in 2016, short-form videos continued to be increasingly popular. With TikTok taking over the concept in 2017, it is now the fastest-growing social media platform in the world.

Pretty much any user can become viral on TikTok, no matter the number of followers. The more engaging and fun your content is, the more likely you are to be promoted by TikTok’s algorithm.

You should prioritize TikTok if your audience is younger Millennials and Gen Z.


Starting out as a job search engine, LinkedIn has grown into a platform for working professionals. It is now the top source for companies and individuals to keep up with the latest trends.

LinkedIn is a great platform for professional networking and creating business opportunities.

If you’ve just established your brand, LinkedIn can allow you to build credibility and connections. A recent study found that 50% of B2B (business-to-business) buyers use LinkedIn when making a buying decision. It’s safe to say that LinkedIn has replaced cold-calling when it comes to qualifying leads.

Let Us Help With Your Social Media Marketing in 2022

No matter where you place your marketing efforts, you will need a marketing strategy that evolves over time. Whether you’re looking to refine your current marketing strategy or establish one from scratch, we can help you.

Now that you know the basics of your social media marketing in 2022, and have the steps to come up with your social marketing strategy – go ahead and get started. Please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262.

Follow us on Instagram or LinkedIn to find out how we can help your video marketing in 2022. It is our goal to get your business noticed online and get views on your video marketing in 2022.

We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your social media marketing in 2022!

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