The truth is not all social media platforms are right for your business marketing needs. You’re reading this because most likely you’ve recently started a business and are looking to leverage social media to build awareness. Or you may be revamping your social media strategy and need some insights. Which social media platforms should you focus on?
Knowing the most popular social media platforms will allow you to maximize your brand recognition and reach. However, deciding where to place your media budget and efforts may be difficult.
Of course, it’s not just about the popularity of the social media platforms. You should consider if it’s the right fit for your brand and target audience. Will your potential customers be on these social media platforms? How much traffic will these social media platforms bring to your website? Are you able to convey your brand message through these social media platforms?
This blog will guide you through some of the most popular social media platforms that might be a good fit for your brand. Remember, you don’t have to be on all of these platforms, but you can utilize some of them and split your media budget.
What Are The Most Popular Social Media Platforms?
There are many social media platforms that users use on a daily basis. However, there are a few that stand out as the most popular. This list reviews the most social media platforms that may be a potentially great fit for your social media plan.
1. Facebook
Probably the first platform that comes to mind when you think of social media, Facebook is the largest social media site in the world. With nearly 3 billion users worldwide, having a presence on Facebook makes your brand credible.
If your brand strategy includes sharing industry-related content, visual assets and boosted content, you may benefit from joining Facebook.
Users on Facebook get increasingly active as the age group increases – so if your target audience is older Millennials to older generations, we recommend leaning heavily on Facebook.
2. Instagram
Established as a photo-sharing platform, Instagram is home to many content creators, micro and macro-influencers, and daily bloggers. With over 1 billion active users, Instagram may be the most popular platform among young adults and Gen Z.
If your primary audience is younger adults and teens, we recommend placing your media efforts on Instagram.
The more eye-catching your content is, the more likely you are to grow your audience. Lean on making short videos (Reels) and posting engaging images with attention-grabbing captions. Consider engaging with small to mid-sized local businesses to raise recognition within your community.
3. X (Formerly Twitter)
While X may not have as many users as Facebook and Instagram, it’s a platform that’s been consistently growing. X users, estimated to be around 300 million monthly, are known to go on the site multiple times a day. This means you have a greater chance of having high engagement when you connect with your followers on X.
X has a reputation for being a reliable source of global news. It’s a great platform to be up-to-date on world events. It’s also useful for brands a quick way to engage on customer service issues.
The majority of the users are above the age of 35, so if your primary audience is Millennials, you should join X.
The best type of content to share is bite-sized videos, engaging texts, and attention-grabbing images. The more relatable your content is, the more likely you are to go viral.
4. TikTok
With almost a billion users worldwide, TikTok recently surpassed Google and Facebook for as the world’s most popular web address. The platform has content relating to almost all interests.
Although Vine shut down in 2016, short-form videos continued to be increasingly popular. With TikTok taking over the concept in 2017, it is now the fastest-growing social media platform in the world.
Pretty much any user can become viral on TikTok, no matter the number of followers. The more engaging and fun your content is, the more likely you are to be promoted by TikTok’s algorithm.
You should prioritize TikTok if your audience is younger Millennials and Gen Z.
5. LinkedIn
Starting out as a job search engine, LinkedIn has grown into a platform for working professionals. It is now the top source for companies and individuals to keep up with the latest trends.
LinkedIn is a great platform for professional networking and creating business opportunities.
If you’ve just established your brand, LinkedIn can allow you to build credibility and connections. A recent study found that 50% of B2B (business-to-business) buyers use LinkedIn when making a buying decision. It’s safe to say that LinkedIn has replaced cold-calling when it comes to qualifying leads.
How Many Social Media Platforms Should A Business Use?
While there is no set number of how many social media platforms a business should use, there’s one key question to ask yourself. Is investing time on any specific platform connecting you in a meaningful way with your target audience?
Every social media platform has a different purpose and benefit. For example, Instagram is good for building your brand and engaging with your community. Meanwhile, LinkedIn is for business promotion and networking.
If your primary goal for a social media program is to drive B2C business then LinkedIn is not where you should be spending most of your time.
Now you know the answer to the question of how many social media platforms should a business use. With all of these insights it’s time to build a social media marketing strategy that works best for you.
Let Us Help With Your Social Media Marketing
No matter where you place your marketing efforts, you will need a marketing strategy that evolves over time. Whether you’re looking to refine your current marketing strategy or establish one from scratch, we can help you.
Now that you know the basics of your social media marketing, and have the steps to come up with your social marketing strategy – go ahead and get started. Please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262.
Follow us on Instagram or LinkedIn to find out how we can help your video marketing. It is our goal to get your business noticed online and get views on your video marketing.
We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your social media marketing plans!
Check out some of our client websites and social media platforms:
Canada’s Walk of Fame
RBC Emerging Musician Program
The Deck Store
TIVA Building Products