Looking for ideas for trending Reels on Instagram? Reels receive 22% more engagement than regular video content, so it’s important to include them as part of your social media content creation strategies.
Since their release, reels have become one of the most consumed types of content on Instagram.
There’s no denying that Reels are an unbeatable trend you need to leverage ASAP. But the truth is, coming up with good content ideas is the hardest part of content creation. If you’re a business owner looking to implement reels, you might find it challenging to get started. Luckily, we’ve got you covered!
Let’s get you started with some inspiration for your first reel – learn how to make trendy Instagram reels!
Three Trending Reels On Instagram For Businesses
We’ve narrowed down the trendy reel ideas to the top three that work very well for businesses. Remember – a reel needs to be entertaining too!
1. A Day In the Life of *your job*
The ‘day in the life of a *your job*’ trend is perfect if you’re looking to drive social growth. These trending Reels on Instagram help viewers feel more connected to influencers and brands on a personal level. It also helps influencers and brands to become more relatable and relevant, which is the ultimate goal of content creation. The more relevant your content is, the more likely you are to receive engagement.
These trending Reels on Instagram are super easy to create. You can start by filming parts of your workday. It can include your morning routine, your ride from home to work, a snippet of you in a meeting, and what you get up to after work. These types of videos can make you stand out from the crowd.
If you’re a business owner, you and your employees can record snippets of your days. You can gather these snippets and post them on your Instagram – the best part about creating videos is that you get to watch them as they take off!
These Reels can also encourage new hires to apply for open positions in your company. It gives them a clear idea of the company culture and what the job entails.
Posting trending reels on Instagram is a great way to introduce your business, product, or service to a bigger audience.
2. Life Hacks
If you are a passionate business owner, you know a lot about your industry. Whether it be things specific to your business or local area – you probably have expert tips and tricks that translate to a successful business. Recording these tips and tricks can help you attract more potential buyers to your business. Alternatively, you can work with an influencer to promote your business.
We’ve all used the internet to find product reviews before. And we all know that online product reviews can make or break someone’s decision to make a purchase.
This influencer-posted reel received over 6 million views. Now, imagine your product receiving over 6 million views – that would significantly increase your sales!
You can easily follow this Reels trend by recording your product/service and listing its benefits. The best part is that these videos can be turned into a series – giving you enough bulk content of trending reels on Instagram to post for the month.
3. How It’s Made
Often called ‘How It’s Made’ or ‘Process Timelapse’ or ‘Behind-the-Scenes’, these videos are guaranteed to capture the viewers’ attention.
This Reel was uploaded by a photographer who eventually received over 10K views. Whether you have a physical store location or work freelance – you can shoot behind-the-scene footage to promote your services.
If you are promoting a product, Reels allow you to showcase your product and explain the benefits of using it.
For example, you sell a skincare product. Hold the cream in your hand, and show the packaging, the product, and the texture. Apply the product on your skin, use the voice-over feature, and include clear before/after shots. Make sure you talk about all the benefits your potential customers may be interested in while also giving them an idea of things they can’t perceive from the video.
How To Make Trendy Instagram Reels: Best Practices
When you want to make trendy Instagram reels, keep these key elements in mind:
Use Trending Audio
Discover trending audio on Instagram and implement it if it works with your content. When an audio is trending, it means it is growing in popularity and the Instagram algorithm is boosting it. The chances of your reel showing up in somebody’s feed improve.
Trending reels on Instagram are almost always posted with trending audio!
Use Trending Hashtags
Using hashtags is always a good practice on social media. Hashtags help attract potential customers, describe the type of content you post, and bring engagement. Use them wisely: Instagram is recommending you use about 20 maximum. Select them for the reel topic, your location, your industry niche and the purpose of the reel.
Add Text/Icons on the Video for Context
Instagram allows you to add texts, captions, and even gifs on Reels. Be creative!
Hook Them Fast And Keep It Short
Finally, remember to hook your readers in quickly and keep your videos shorter than 30 seconds. Reduce the chance of Instagram users swiping away from your reel by making the beginning part intriguing with a “hook”. Short reels are ideal, however, if you have a longer format make it worthwhile for your viewer.
Get Instagram Marketing Strategy Support With CM2 Media
Having a video marketing strategy and creating reels takes time, and so does its success. At CM2 Media, we are a full-service marketing agency specializing in social media and video marketing. Chat with us and we can come up with a customized strategy for your business, and even create and edit trending reels on Instagram for you!
Now that you have a couple of trending reel ideas – go ahead and get started! Make sure you check out our reels on Instagram and give us a follow!
Follow us on Instagram or LinkedIn to find out how we can help your video marketing strategy.
We are located in Burlington, Ontario, serving businesses big and small to help with your social media game. Contact us today about your trending reels on Instagram, online ads, website, and growth on social media in 2022!
Check out some of our client websites and online ad platforms:
Canada’s Walk of Fame
RBC Emerging Musician Program
O’Brien Lifting Solutions
I Sarti Luxury Menswear