The importance of creating a video marketing social media strategy in order to target your chosen demographic cannot be overstated. The pandemic has dramatically increased the number of online videos people watch. Did you know that a whopping 86% of businesses now use video as a marketing tool? If you’re not using video some form of video marketing, you’re missing out on an incredibly useful tool for growing your business. What types of video should you be using? We have listed a few helpful options to get you started.
Explainer, Educational or How-To Videos
If your business offers a product or service that is difficult to understand, place an explainer video on your website. A short video featuring text or visual animation and a brief voiceover explanation can dramatically increase your website ROI. “How-to” videos are also a popular option for your business because they can teach your customers how to properly use your product or service, tips and tricks, or can just assist with building a trusting relationship with your potential consumers.
While explainer videos help people understand your business on a surface-level basis, a demonstration video will go a little further by providing an in-depth explanation of your product or service, including key benefits, and a call to action which encourages your viewers to purchase.
If your business participates in events (networking events, industry conferences) document the experience and produce a video of the highlights! During the pandemic, an increasing amount of emphasis is placed on hosting or attending virtual events. Don’t underestimate the impact of becoming involved in relevant business events and showing your viewers a compilation of the outcome.
Expert Interviews and Live Videos
Hosting a live video event featuring an interview with an expert or an influential person is also a fantastic way to help deliver value to your potential consumers. This type of video marketing allows you to position yourself as a trusted authority in your chosen industry, while live videos encourage social interaction with your audience in real-time. You can live stream on YouTube, Instagram, Facebook, depending on the age and specifications of your target demographic. People tend to spend 8.1x longer watching live videos.
Case Study and Customer Testimonial Videos
Customer testimonials and case studies can convince consumers that your product or service is to be trusted and can be the right solution for them. Providing them with video evidence that showcases exactly how your product or service benefited another person, can be a deciding factor in whether or not a potential consumer decides your business is the solution for their needs.
Highlighting the company culture, and your team can have multiple purposes. They can showcase the ethos of your company to potential consumers and can give a “behind-the-scenes” look at who is behind your product or service, creating a unique and important connection. These videos are also great for attracting new potential employees which is always an important part of growing your business. Make sure you capture your most passionate employees on camera. Remember that they don’t have to solely discuss your business but can talk about their values or interests. Have fun with it and allow your team’s authentic personalities to shine!
Animated or Infographic Videos
Infographic videos can give the audience high-value information in a very short period of time (generally 30 – 90 seconds). Infographic videos are an entertaining combination of audio and visuals and can allow viewers to make an emotional connection to the overall message and your brand during a very short duration. Animation allows a ton of creative freedom and is the perfect way to explain an abstract concept. They’re also incredibly eye-catching.
No matter what your business goals are, whether you’re trying to promote a product, service, or just connect on a more personal level with your audience, high-quality video content can assist with it all. When video marketing is done correctly, it can increase your brand awareness, customer engagement, social media following, and sales. If you feel video marketing is right for you and you’re unsure of where to start, we can help! We would love to chat about your needs to determine the best video marketing strategy for your business!
CM2 Media is a digital marketing agency located in Burlington, Ontario. We specialize in working with small-to-medium-sized businesses with passionate owners! Contact us by filling out the form below or by using our chat service in the bottom right of your browser. Follow us on Instagram or LinkedIn. We look forward to hearing from you about Types of Video you can Use to Grow Your Business. We are located in Burlington, Ontario. . Get in touch with us to learn how we can assist your business growth with video marketing!