Video Marketing in 2022: What You Need to Know
It’s no secret that video marketing is dominating social media. Whether you’re a small business owner looking to learn more about video marketing, or a digital marketer, you need a road map to get started.
In this blog, we will walk you through some of the basics of video marketing.
1. The Basics of Video Marketing
Simply put, video marketing means using video content to promote/create awareness of your products and services. The ultimate goal is to drive sales to your store and engage with customers.
Video marketing started back in 1941 when a company ran a TV commercial during a Yankees game, officially airing the first video marketing ad. Fast forward to today, the day and age of social media, video marketing is pretty much used on every social platform.
Did you know that an average person sees up to 10,000 ads per day, and a good chunk of it is video ads?
What makes video marketing in 2022 so successful?
Videos are proven to grab more attention
A picture is worth a thousand words and a video is worth much more! Research reveals that visual information makes up around 90% of the information we transmit to our brains – and our brains process visual information 60,000 times faster than text!
This means that not only does video content grab more attention, but it also manages to keep it.
Video marketing is emotionally engaging
According to Twitter, video is now the fastest-growing tool. There are 2 billion videos being viewed every day on Twitter, and they make up around 67% of the content.
Twitter found that tweets with a video attached attract 10 times more engagement than tweets without a video. Why? People simply enjoy watching videos. Our brains are hungry for more information, and a video can feed us with much more information than text can – in the same amount of time!
2. Come Up With a Video Marketing Strategy Before Getting Started
Video marketing is not as complex or costly as you might think it is. The device you are reading this blog from most likely has a recording feature in it! Consider coming up with a video marketing strategy before getting started.
A video marketing strategy is the overall marketing strategy designed by marketers to utilize video content when marketing products or services.
Creating a video marketing strategy is a great way to raise awareness of your brand and further engage your audience on social media. Consider taking these steps when coming up with your strategy.
Set Your Business Goals
Are you a business owner looking to get more sales? Or a digital marketer wanting to increase the website traffic to your client’s online store? It’s important to set your business goals before getting started. Simply answer these questions:
- Why are you looking to utilize video marketing?
- What do you expect in return?
- What is your end goal?
People use video marketing platforms multiple times a week, if not daily. No matter what your business goal is, you will find your audience online.
Clearly Define Your Target Audience for Video Marketing in 2022
It’s safe to say that just like in real life, the digital world has communities. Online communities can form by people sharing a personal interest, or people being similar in age.
You can find pretty much every online community in every social media platform – but you want to focus on the favourite platform of your online community/target audience. If you’re marketing for boomers, Facebook will be perfect to utilize. If your target audience is Gen Z, TikTok will be your best friend.
Figure Out Your Brand Identity for Video Marketing in 2022
Consistency is important when engaging with your audience – it’s also important for social media algorithms. For example, a commonly used TikTok algorithm hack is finding your niche and creating consistent content in it.
This helps TikTok rank your content and send it to users’ ‘for you pages’. The more consistent your content is – the more it serves a purpose, hence the better.
You also need to be consistent with the hashtags you use. We suggest coming up with a content calendar, and editing in/out hashtags seasonally.
Come Up With Themes and Create Videos for Video Marketing in 2022
Remember, it’s important that your video serves a purpose. So come up with a theme before getting started. Let your creative juices flow!
It’s easier to come up with a theme on some platforms than on others. For example, TikTok makes it so much easier to get creative. Firstly, you get a ton of content you can watch and learn from. Secondly, you have your ‘trends’ on TikTok – just jump on one
The algorithm favors the videos that use ‘trending sounds’ – since they are popular amongst followers. If you’re fishing for ideas, you can simply go under a sound and see what people have been creating.
Share & Receive Feedback About Your Video Marketing in 2022
This may be the most fun part – if you’ve managed to create the perfect video for your audience. Whether you’ve published it on Facebook, Youtube, or TikTok – you will have a set of tools to measure engagement.
The feedback will help you figure out what you’re doing right and wrong, or if you should tweak your strategy. Consistency is key, so don’t get demotivated, and keep creating.
Let Us Help Your Business With Video Marketing in 2022
Having a video marketing strategy and creating content does take time, and so does its success. At CM2 Media, we are a full-service marketing agency specializing in social media and video marketing. Chat with us and we can come up with a customized strategy for your business!
Now that you know the basics of video marketing in 2022, and have the steps to come up with your video marketing strategy – go ahead and get started. Please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262.