Having an Instagram account for your business is an essential part of brand marketing and raising brand awareness. Did you know that Instagram has some new integrations that have actually gone a step further – making it a large revenue driver?
Shoppable posts display a clickable shopping bag icon that allows consumers to see product information and visit the brand’s shop page directly. They can also make purchases directly within the app (Instagram Checkout). Not using shoppable posts in 2021 is a missed opportunity for any retail business.
How To Get Started
To get started using shoppable posts on Instagram, you will need to meet a few eligibility requirements, including a business or creator account, ensuring your products comply with Instagram’s merchant agreement/commerce policies, and that your account is connected to a Facebook Business Page.
The next step is to upload your product inventory (including pricing information etc.) using Facebook Business Manager or an authorized e-commerce platform like Shopify. You will want to ensure your product catalogue is consistent with sales and changing pricing information and that all product descriptions are also accurate.
What Should My Instagram Posts Look Like?
One of the most important factors to keep in mind when creating your shoppable posts is to keep them consistent with your overall brand and social media strategy. People don’t want to feel like they’re being sold to. You can subtly hint at product purchases while featuring relevant posts you would typically post on your feed.
Did you know that people generally have more trust in influencers than brands? Crazy, huh? Having influencers post your products and then sharing that on your Instagram feed with applicable product tags is one of the best ways to get your products out there and gain consumer trust in a very short period of time. Influencer sponsorships and collaborations have nearly replaced traditional methods of social media marketing on Instagram. Incorporating influencer marketing is even more important if your business is fashion-related.
Don’t Be Stingy with Instagram Product Tags!
Be sure to include multiple shopping tags in your shoppable posts. This will allow your audience to browse through your product selection more quickly. Additionally, try adding tags to carousel posts to fully display your lineup of products.
How Can I Measure The Results of Shoppable Posts?
So you’ve begun using shoppable posts. Now how can you track their success rate? Instagram business accounts can access analytics, including how many people viewed your product information and wound up clicking through to the product page. This can ultimately help you determine which products are most popular with your Instagram followers and can help you adjust your social media strategy accordingly. You should regularly measure post performance data while experimenting with different captions, images, and other factors to discover what works best for your business!
Instagram business accounts have access to analytics for their shoppable posts, including data on how many people viewed product information and clicked through to the product page. This information helps determine what type of products resonate with your Instagram followers and identify gaps in the buyer’s journey.
When you use Instagram shoppable posts correctly, it can increase your social media following, sales, and positive brand recognition. Using shoppable posts is an increasingly important part of selling products in the modern era. If your social media goals seem daunting or too time-consuming, let us help! We are a digital marketing agency located in Burlington, Ontario, that can assist with social media, web design and development, graphic design, video marketing, SEO, and brand strategy. We specialize in working with passionate small-to-medium-sized business owners! Give us a call at 1-855-656-5262. Follow us on Instagram or LinkedIn. We look forward to hearing from you about Social Media Tips for Small Business. We are located in Burlington, Ontario.