Amherstburg Exchange Branding, Logo, Website, Print Marketing
Bringing Branding and a Website to the Amherstburg Exchange
The Amherstburg Exchange Media Group approached Cm2 Media back in May to help them develop and market a new concept. The idea is filling a gaping hole in communities and puts together a buyer and seller easily while engaging and giving back to the community. This is an ongoing project and one that we have thoroughly enjoyed be a part of. From concept to creation, it has been a pleasure working with the team at the Exchange Media Group.This project had included many creative brainstorming discussions, business model adaptations, and most importantly development! From where we started to where we are today, we know the Amherstburg Exchange is an excellent website and branding package that we are very proud to have been a part of.
Phase 1 – Branding
Cm2 Media worked with the Exchange Media team to build out the brand identity. We provided many slogans and graphic design logo concepts for review. We narrowed down this process in a timely manner and delivered the following logo and slogan to launch the branding of the Exchange.
Phase 2 – Website Development
This was a large project that delivered on time, and under budget. From start to finish this project took 3 months to complete. What we delivered is an excellent design, that is responsive and fast! The overall website has many different customer modules built in to sell their items, list community events and engage with community news. Local companies have advertising space available to utilize with a targeted localized marketplace. The overall website design works efficiently across mobile platforms, tablets and desktops. The user experience from each platform is very similar. We plan to add more to this website as the business evolves.
Phase 3 – Graphic Design and Print Collateral
Once the website was launched, we had to get The Exchange Business Cards, Post Cards, Folders, Sales Sheets and Posters to begin to promote the business within Amherstburg. Having the branding and messaging down made this part of the project a seamless process. See the graphic design work we did for the business cards and post cards below.
Cm2 Media was responsible the following solutions for this project:
- Overall Branding Strategy
- Graphic design for logo, posters, business cards, sales sheets
- Slogan development
- Copywriting for website and print collateral
- Graphic design for website and slides
- Complete website design for responsive website
- ECommerce solution
- Setup Payment gateway
- Custom forms
- Stripe payment integration
- Setup website from the ground up including hosting, SSL and URL management