Responsive Website Design – Burlington, Oakville
Responsive website design is a key for any online marketing. The ultimate goal for any business – small or large – is to bring a service or product to a customer and gain that customer’s trust and loyalty to gain repeat business. But what if your website is actually blocking your success?
Picture this… a young lady is sitting in a Starbucks, drinking her coffee and browsing her phone while waiting for her friend to arrive. She happens upon your site after searching in Google. There clearly is a match here. She is proactively seeking information that you can possibly provide, only she can’t make out what you are offering because your site is not responsive and the words are microscopic on her screen. She quickly moves on, not wanting to zoom and scroll for the information she wants.
You’ve just lost a potential sale or client.
All this can be avoided if you do a few things differently:
- Design your site with the user experience in mind
- Develop a RESPONSIVE website that works on any user device
- Test, test, test…
- Contact CM2 Media Inc.
Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.
Not just a money thing… – Responsive website design should focus on your audience
Depending on which study you read and what industry you are in, acquiring a new customer can cost anywhere from five to 25 times more than retaining an existing one. (Source: Harvard Business Review).
Developing a strong site from the get-go increases your Return on Investment significantly.
But it’s really more than that. We want customers to be engaged, happy, empowered and made to feel like they are the most important person in the world to us. Let’s face it… they are. Without customers, you have a pretty website that is important to only you. The user experience is the most critical element to the development of your site. Put aside thoughts of the colour scheme and the photos you are going to use and think about how you want your users to interact with your site. What information do you want users to see first? How can customers navigate your site to find key information? How easy is it for users to interact with you and complete sales?
Our goal as marketing experts is to help you make your customer’s lives easier. They want to find information on your site… BAM…we offer responsive website search features. They want to browse from their tablet one moment and their phones the next…BAM…the content immediately conforms to their device. They want to turn their tablet from portrait to landscape…BAM…their content turns with them.
Making your customers’ lives easier may be a bit more work for you, but in the long run… it will pay off. They might not actually notice that you have a responsive website, but one thing we can guarantee… they will notice if you don’t.
If you are looking for a responsive website design for your business, contact us today! We would love to chat about your business goals to come up with the best solution for your budget!