In today’s fast-paced world there are many challenges to opening, operating, and succeeding as a small business. We are often brought into startup projects and complete strategy revamps for small business owners. There are many tasks that a small business owner must undertake. As a small business ourselves, we can relate to the daily goals and tasks that must be fulfilled, not only to survive but to be successful long-term.
Through conferences and most importantly life experience, we have gained a wealth of knowledge and lessons through our clients, previous jobs, and current business conditions. Too often we see small business owners immerse themselves into tasks that are not the most efficient use of their time.
A few questions to ask yourself as a small business owner:
- How am I setup to succeed?
- Am I efficient in my current role?
- Are the roles in my business clearly defined?
- Do I utilize people?
- Do I micromanage small tasks?
- Am I good at what I do?
- What is it that holds me up?
- Am I an employee of my business?
- Am I afraid to spend money?
- How much time am I putting into this to make it worthwhile?
Do these questions spark a thought or two?
Often we see the small business owners put themselves into tasks that halt them from growing. They often hold up the business development process because they are afraid to delegate or don’t feel they have the funds to hire a new employee or a company to handle regular tasks.
How we help:
Cm2 Media brings a wide range of digital marketing skills to the table, most notably: website design, email marketing, social media marketing, graphic design, search engine optimization (SEO), and video marketing. Too often small business owners believe one place they can cut costs is with marketing.
I can get a website from my hosting company for $5 per month and besides, who can’t do Facebook?
We hear comments like these often. Running your business should be priority number one. A strategic digital marketing plan will go a long way in boosting your business and allow you to focus the time and energy on what you love.
Digital marketing requires thought, strategy, time, effort, and expertise. Anyone can play a pickup hockey game, but does it make you a hockey player? The evolution of the smartphone and the ease to use devices and apps for social media tend to make small business owners feel like these are simple tasks. There is much more to campaigns than “Post and Pray” or “Throwing it at a wall and hoping it sticks.” A carefully crafted campaign with an assigned budget will help your digital marketing platform grow and then, in turn, promote business growth.
Look to us at Cm2 Media to help promote the growth of your business through a targeted digital marketing campaign that gains exposure in any of the following elements: website design, email marketing, social media marketing, graphic design, search engine optimization (SEO) and video marketing.