The Who, What, When, Where and How of Updating Your Website
Style magazines guide people through changes in fashion, keeping wardrobes up to date. Auto mechanics tell us what parts of the car need updating when we bring it in for regular tuneups. So how does a business know when their website is outdated in form or function? Consulting with a Digital Marketing Agency is the most efficient method of analyzing your site and bringing it up to the ever-changing standards of style and technology in the marketing world. But how will you know when it’s time to contact a Digital Marketing Agency? There are a few indicators to look out for and a few tips to look into when assessing the need for a website make-over.
WHEN Should You Be Updating Your Website?
Generally speaking, websites should go through some form of updates every 2-3 years. Stylistic trends will have moved on during this period. Technology will have progressed to a point where elements of your site are either hindering your efforts or are no longer comparable to the standards of your competitors. Since 93% of buying cycles begin with an online search, your digital presence may be the only platform a potential customer will see before choosing to do business with you or clicking through to your competitor’s site. In fact, up to 70% of purchase decisions are influenced by the business’s website.
WHY Should You Be Updating Your Website?
What are some red flags to watch out for on your site? Technical difficulties are an obvious place to start. If you have broken links and error pages, you are giving customers a “bad experience” and are essentially turning away business. Such technological issues will also negatively impact your Search Engine Optimization (SEO) rankings. Long load times are another issue that affects user impressions – 40% of users will abandon a web page if it takes more than three seconds to load. Functions like, auto-sound, auto-video, and flash are out-of-date and considered a general annoyance by a large number of online users. One of the most relevant faux pas in the current marketing and technology climate is to not have a mobile site or to have a poorly functioning mobile presence. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
WHAT Should You Be Updating Your Website?
Giving users a sub-standard online experience not only affects that individual’s likelihood of doing business with your brand in the future, they are also more likely to share a bad review than they are to share a good one. Consumers will tell an average of 42 people about a good customer experience and 53 people about a bad customer experience. Since 80% of consumers say they seek out referrals before choosing where to do business, out-of-date, poorly functioning sites can have long-lasting, far-reaching consequences amongst your target demographics. It’s important, therefore, to equip your digital space with positive, easily accessible customer testimonials and reviews. 72% of people trust online reviews as much as personal recommendations. Heighten those positive reviews with more than just a “properly functioning” website; put some time, effort, and analysis behind the User Experience of your website layout so the architecture is as user-friendly as possible and the design itself attract people and keeps them interested. 94% of people cited web design as the main reason they mistrusted or rejected a website – don’t give them this avoidable reason to take their business elsewhere.
WHO Should Help Updating Your Website?
Knowing the strengths and weaknesses of your website may not be as easy as seeing a 404 Error Page and fixing a broken link. As with other pieces of technology, it’s important to consult with the professionals to stay abreast of industry standards. Digital Marketing Agencies have analytical tools and years of education to pinpoint problems and supply a range of practical and creative solutions for your website and marketing needs. Instead of simply ensuring your site has active social media widgets, they can help establish and run a social media marketing campaign to draw more traffic and exposure to your site. Social media has a 100% higher lead-to-close rates than outbound marketing, so a Digital Marketing Agency will know to place focus on this area to improve the relevancy of your site. They will also review your site traffic to determine where people are linking in from and where the highest bounce rates emanate (when/where people leave the site). They can enforce brand strengths with fresh, relevant content that will improve your SEO, attract new customers, and keep the loyalty of existing ones.
WHERE Can You Go For Website Expertise?
Cm2 Media can help updating your website. We also specialize in website design, website updates, and campaigns. We propose a number of suggestions to our clients and discuss which elements best fits your needs and budget. Let us create a results-based website that keeps your business competitive in the digital world. For even greater results, talk to us about cross-platform campaigns that tie in the success of your website with your storefront, your social media presence, and the world of print marketing!
Contact us today for help updating your website by calling 1-855-656-5262 or by filling out the contact form below: