Keyword Research Tips From an SEO Marketing Agency

| Posted in Marketing

Are you wondering how SEO marketing agency services can provide benefits to your business? Whether it be an 800-word homepage or a 1,000-word blog post, every piece of content on your website should be search engine optimized. Whether it be paid Google ads or a social media campaign, everything should be written with SEO in mind.

Search engine optimization helps Google and Bing’s bots to crawl and index your web pages to rank organically. This helps your target audience find you online.

One of the key ways that search engines like Google and Bing use to rank your website is by crawling keywords on your web pages. The more relevant your content is to what the user is searching for, the better your ranking will be.

No matter how often search engines update their algorithm, keyword relevance never loses its significance. As an SEO marketing agency, we’ve seen the impact of keyword research firsthand over the years.

What Is Keyword Research

The purpose of keyword research is to find the terms your potential customers use to search for your services. By finding and using the keywords that are relevant to your business, you expand your search engine visibility.

The more visible your website is, the easier it will be for users to find your business.

How Often Do You Need to Conduct Keyword Research

Keyword research and search engine optimization go hand in hand. So keyword research, just like search engine optimization, is an ongoing process every SEO marketing agency should keep track of. You may be wondering why.

User needs are constantly changing, along with the market and competition. That’s why you should too. Something that may have no relevance to your business today may become the primary source of traffic tomorrow.

So, how do you conduct keyword research to get on the good side of the search engine algorithm?

How To Get Started

Build a List of Relevant Localized Keywords

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Start by finding your niche, this is what you have to offer to your audience.

Perhaps, you own a Burlington-based IT company. You offer different web services for specific solutions. In that case, you can break down your services by the type of software solutions you offer, for example, IT support.

Now, imagine that you are a potential customer looking for IT services for your small business. How would you go about finding a good Tech company to work with?

You would most likely search for ‘IT services’. Just like thousands of other potential customers. Voila, you have your first high-volume keyword.

A high search volume also means high competition. As a business owner, you’re not only competing with other Tech companies, but also any other website that has published content about the topic. Alternatively, you can try ranking for long-tail keywords. Long tail keywords are more specific keywords that tend to have a better search volume.

Determining the competition and search volume may be a daunting task. That’s why we recommend using a keyword research tool to help you determine which keywords are worth trying first. If you’re a local business owner, you surely don’t want to compete with a global company. Keyword research tools can find keywords targeted around your location. An SEO marketing agency can help you pull the best keywords for your business.

How Can SEO Marketing Agency Tools Help You

As a part of our SEO marketing agency services, we provide our clients with access to extensive keyword research tools. Our tools offer helpful insights such as organic search volume, seasonality, search intent, related keywords, competitor keywords, etc. This information helps set our clients up for success.

Our SEO marketing agency can craft an SEO strategy tailored to your business. Our team can help you gather metrics to ensure which keywords are worth pursuing. As a part of the ongoing SEO process, CM2 Media can help you succeed by monitoring your keywords, and visibility and adjusting strategies accordingly.

SEO Keyword Strategies to Boost Your Ranking

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While there are many different SEO keyword strategies, some are more effective than others.

Long tail keywords can build brand credibility faster than regular keywords. Long tail keywords are specific keywords that target multiple keywords at the same time.

For example, your potential customers are searching for ‘IT services near me’. If you specialize in, say, IT-managed solutions, then a keyword like ‘IT-managed solutions near me for small businesses’ is going to help increase your visibility. This way, you’re ranking for not only one but three keywords – ‘IT-managed services’, ‘IT-managed services near me’, and ‘IT-managed solutions near me for small businesses’.

You can also take it a step further and use question keywords. If you find the right questions your potential customers are searching for, you will eliminate most of your competitors. Oftentimes, the longer and more specific the keyword is, the lower the competition will be.

If You’re Looking for an SEO Marketing Agency to Grow Your Business, Contact CM2 Media.

Having an online presence has become a requirement for every business. Businesses that cannot be found on the internet can not succeed!

CM2 Media is the best marketing agency in the Burlington area with a proven track record to bring your business SEO growth. Through frequent content creation and SEO tools and reports, we aim to build on your success.

On top of SEO marketing agency services, we act as a full-service digital marketing agency in Burlington offering social media marketing, video marketing, web development, and branding services.

We serve businesses big and small in Burlington, Ontario to help with their SEO growth and online marketing.

Follow us on Instagram or LinkedIn to find out more about our services and helpful marketing tips and tricks!

If you need help figuring out your SEO strategy, contact us by using the form, or by calling 1-855-656-5262. Contact us today!