The Keys to Making Great Content Design
There’s no doubt that content design needs to be a crucial part of your social media strategy when it comes to digital marketing. With an ever-decreasing attention span of the average social media user, comes the importance of content that captivates and intrigues your audience.
Content marketing that includes strong visuals and design, is more likely to be remembered by your audience, perform better and drive more traffic, while building a strong reputation for your brand on all platforms. In 2020, 84 percent of communications were visual, and this number has only been increasing since then. It has never been a better time to learn best practices and use of content design for your social media!
Use Consistent Style and Branding In Your Visuals
If you haven’t already developed a brand guideline for your business, we encourage you to! Utilizing a brand guide will help you create content that surrounds the overall look, feel, and messaging of your brand. For tips on how to find your brand style, read our previous blog to learn more!
Once you have your brand guideline to work with, it is important to incorporate this look with all of the content you produce. After all, you want to stand out from your competitors, and familiarize your audience with who you are. Creating templates for the types of content you want to include in your strategy will allow you to easily reuse them through all of your social platforms.
For example, if testimonials are a part of your strategy, creating a design template will allow you to easily apply many different testimonials you will have with the same template. This will create consistency. You can also determine a few key graphics you want to use for each of those content pieces that help establish symbols that your audience can easily reference for what the content is.
Be sure to include your logo through your branding in the same spot, if possible. Consistent use of your logo will help your audience recognize and remember who you are while adding a consistent design element to your social media feed.
Repeating these design tips with other content will help you to develop a visually appealing, professional-looking feed that helps your audience relay and remember the messaging you want to bring across.
Keep Your Content Design Clear and Concise
Part of the reason why visual content is so successful is because of its ability to display a message quickly, that is easily remembered. Any content that is too busy with text, graphics, or imagery is going to lose your audience’s attention quickly.
When designing your content, take a minute to think about the most important message you want to bring across. Think of your content like a news headline. Every news story has a captivating headline that grabs the reader’s attention and interest, followed by more information in the story. That’s the whole point of a headline, right?
Even if you don’t want to include words in your design, choose graphics and imagery that display your message, and make it easy to understand.
Make sure your imagery, graphics, and text have space between each other and work cohesively to make an impact. This may be a matter of experimenting with a few different styles and monitoring what visuals and graphics bring the best results on your social platforms. From here, you can determine what your audience responds better too, so you can move forward with the most successful design approach.
Design Content That You Can Multi-Purpose Across Different Platforms
With so many social platforms to utilize for marketing, designing content that can be repurposed will help you attain a strong online presence. No matter what platform you are using, content that uses visuals has a much higher success rate for positive engagement.
For the most part, different social platforms can share the same content, but will sometimes require slightly different sizing requirements. For each of the platforms you want to use, we suggest making different sizes of your templated designs so that you can easily place new content into your templates and share it.
Ensure All of Your Profiles have Complimenting Profile, Highlight and Cover Images
If your content is taking people to your feed or profile, it’s important that it also makes a great impression on your audience members! Designing your social profiles with cover images and highlight images that are complementary and represent your brand help to make your social profiles look their best.
Some social profiles like Twitter allow you to use a page theme colour that you can customize to match your brand. Make sure when you are creating your designs, that they are made at the correct size.
Attain Variety in Your Content Design
Limiting yourself to one or two types of content only limits the reach of audience members you can attain. Having a variety of designed content not only brings value to your brand, but it helps make content more easily shareable too.
A strategy that includes utilizing many different forms of visual content captivates a wide range of audience members, so take advantage of variety in your design! Here are just a few different examples:
- Positive Quotes
- Did You Know
- Testimonials
- Commonly Asked Questions
- Meet The Team!
- Tips and Tricks
- Testimonials
Of course, every business will have its own set of content they use, depending on its target audience and the customers they want to attract. Whatever your target audience is most likely to find value in is best to focus on, and utilizing your branding and templates for each of your content pieces will bring a professional, clean, and reputable look to your brand.
If you’re looking for expert help to strategize and design content that works best for your business, contact us! Our team is happy to assist in curating an effective social media plan and designing content that is sure to bring you positive results and help your social media feed look great!
Contact Us About Your Content Design
If you have any questions regarding this blog or content design for your business, please contact us using the form below, using the chat function on our website, or by calling 1-855-656-5262. Follow us on Instagram or LinkedIn. It is our goal to get you content design that works for your business.
We are located in Burlington, Ontario, serving businesses big and small. Contact us today!