5 Things Your Website Needs in 2021
5 Things a Website Needs in 2021 Are you planning to build a new website or improve your existing one? A website’s average lifespan is only 2 to 3 years. In recent years people have become…
The Benefits and Drawbacks of Using Stock Footage in Your Video Marketing
What is Stock Video Footage? Stock footage is video clips that are professionally filmed and intended for use by multiple parties repeatedly in video productions like vlogs, social media videos, etc. Stock footage clips usually are…
Social Media Tips For Small Businesses in 2021
Social Media Tips For Small Businesses in 2021 In 2020, we saw the importance of social media for small businesses move from something that you should probably have towards becoming a crucial part of driving sales,…
WordPress Website Development: Tips on Choosing Your Website Designer – Part II
In part I of this blog we discussed some of the key issues to look for when looking for a WordPress website developer. In this second we put forward some of the issues that pertain to…
WordPress Website Development: Tips on Choosing Your Website Designer- Part I
When it comes to building a website, WordPress is the most commonly used CMS (Content Management System) tool in the world. Out of the box, WordPress is a highly functional website platform with many options to…
Using Images to Supercharge SEO
Using Images to Supercharge SEO Images serve several vital functions on your website, not the least of which is to make it look nice. Images break up large blocks of text, making them easier to read…
What is Brand Strategy?
What is Brand Strategy? You may be familiar with the concept but what does it really mean in practice? How does it apply to your business? Let’s start with the basics. A brand, according to Merriam-Webster’s…
Creating A Successful Social Media Video Marketing Strategy
Creating A Successful Social Media Video Marketing Strategy Video marketing has become a necessary component of social media marketing. Your business could be targeting any demographic, and your audience will be consuming video on at least…
Is E-Commerce for Everyone?
E-Commerce and Your Website – What You Need to Know to Get Started When it comes to building your website, its design, user experience and features are key priorities. They will set the table for how…
The Role of Content Strategy in Effective Digital Marketing
What is meant by Content Strategy? Having a solid content strategy is an important part of any effective digital marketing plan. So what are examples of content strategies? To start, let’s consider what is meant by…